Going along with the whole green advertising campaigns I found this article about Norway implementing strict guidelines for ad campaigns boasting environmentally friendly vehicles.
http://www.reuters.com/article/environmentNews/idUSL0671323420070906?feedType=RSS&feedName=environmentNews&pageNumber=2&sp=true
The main point of the article is that cars are not good for the environment. Just because one car pollutes less than another it doesn’t mean that it is good for [...]
Archive for the 'Uncategorized' Category
Green…..or is it
April 19, 2008Support our troops
April 5, 2008Anheuser-Busch the maker of beer products has been known for their funny and memorable commercials. How many emotional commercials can you think of? For me it was hard to even find one. Then I found one in the most unlikely of places. I was going through some old Superbowl commercials when I found this one.
http://www.youtube.com/watch?v=osTrMe76kes
Superbowl [...]
Wiiiii- Sounds like fun
March 27, 2008For my ad campaign project I would like to analyze the Nintendo Wii campaign. The form I use will be a wide campaign and the medium will be television. The technology behind the Wii is amazing. It is the first of its kind, and being so most of the ads show the product in action. [...]
Not Cute
March 14, 2008What is the deal with the idea of photocopying yourself at the office? Not to long ago I say a commercial for Subway where a manager asks an employee for a receipt. The employee responds with….um can I just photocopy my butt. The boss lets the guy photocopy his butt, but while doing so the [...]
Do you have the time?
March 8, 2008Billboards need to be short and to the point. It can’t have too many words because the cars driving by would not be able to read them. How about the only words on the advertisement is the company’s tag line. The McDonald’s golden arches with their tag line “I’m lovin’ it” are the only words [...]
Law Givaa
February 29, 2008World of Warcraft is an online game played by millions every day. Toyota is a automobile manufacture with billions of dollars of revenue last year. What do these two things have in common? Normally I would say that Warcraft and Toyota don’t have anything in common. However, in the world of advertising anything is possible. [...]
Tea Time
February 23, 2008This past weekend I went to Colorado with a group of friends. We decided that one of the places we wanted to see was Boulder, CO. We shopped and ate lunch at the Pearl St. mall. While waiting for our food we looked at a tourist map trying to see where we would go next. [...]
Save time and money
February 15, 2008Williams stated that the values of time and money are correlated. He uses a quote from Pennie Williams to show this correlation, “Time and money are interchangeable. You can always save one by spending more of the other.” The emergence of Home Depot and Circuit City gave the consumer the ability to go to [...]
CareerBuilder
February 8, 2008
With all the hype of Super Bowl XLII commercials it was not hard to find a commercial to analyze. With companies paying as much as $2 million dollars for one 30 second spot, one would expect high quality commercials. I chose the CareerBuilder commercial that is available above.
It is hard to [...]
Let’s Begin!
February 7, 2008This is my first post and will be used as a sample.