Wiiiii- Sounds like fun
For my ad campaign project I would like to analyze the Nintendo Wii campaign. The form I use will be a wide campaign and the medium will be television. The technology behind the Wii is amazing. It is the first of its kind, and being so most of the ads show the product in action. The ads integrate many different age groups and both genders to appeal to wide variety of people. This is a product that I am interested in and would like to further analyze Nintendo’s advertising style. This product originates from Japan, so I will also be able to compare and contrast the different types of ads internationally.
Since we are talking about sound this week in class I will talk about one of the Wii commercials that does a good job incorporating sound. This ad is very long and shows a numerous screenshots of actual game play. Mixed with these screenshots are images of a person actually playing the game. There is no talking or any type of slogans, only the visuals and the song. So let’s talk about this song. I don’t know the name or artist, but all you have to do is hear the first five seconds and you will recognize the song. With echoic memories that recognition may be good or bad. In my case the decision to use this song is a very good choice. The Wii is supposed to take gaming to another level by having the gamer become part of the game. The gamers movements controls the movements of the character. Two memories come to mind with this song. The first is of many trips to action packed sporting events. I associate physical activity and sports with this song. Good association for a game that has the player actually moving around. And second, the movie Mortal Kombat had this song playing during one of the fight scenes. Once again a great association for a product like a video game platform. This ad appealed to me because it showed the product in action and the song had me associate good memories with their product.
April 5, 2008 at 7:17 am
I like your idea. Wii is pretty interesting, and they’ve done some cool things.
I think you are doing quite well on your blogs, but have two minor concerns: your paragraphs are too long and you do not always use white space between paragraphs. Otherwise, your analysis seems sound and you seem to be “getting” many of the ideas from the class.