Law Givaa
World of Warcraft is an online game played by millions every day. Toyota is a automobile manufacture with billions of dollars of revenue last year. What do these two things have in common? Normally I would say that Warcraft and Toyota don’t have anything in common. However, in the world of advertising anything is possible. Take this commercial.
A synecdoche is used to bring Toyota and Warcraft together. A synecdoche is a trope that represents one position by another. People spend hours playing World of Warcraft each day. Their goal is to have the best armor, weapons, skills and character. With expansion packs coming out every few years World of Warcraft is able to keep players coming back. The commercial shows three characters getting ready to fight a boss. Some bosses take hours and groups of numerous characters to defeat. As each character arms for battle one calls on his “four wheels of fury,” and out pops a Toyota Tacoma . The character drives up to the boss and is immediately swallowed by the boss. Seconds later the Toyota bursts out of the boss’ chest with his heart in the bed of the truck. The boss’ health falls to nothing and he dies.
The Tacoma represents the ultimate weapon in World of Warcraft. The Tacoma is able to kill a boss that would normally take hours in a matter of seconds. Toyota is one of the first companies to target World of Warcraft players. To a World of Warcraft player the Toyota Tacoma must be great truck because it can do amazing things in the Warcraft world.
